Wellness
The Art of Being in This:Moment
A book readers feel in their body, page by page.
The challenge
Yulia set out for something readers could feel, a real sense of her presence on the page, instead of another collection of advice to skim.
What was holding Yulia back
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01
The text needed to carry her inner state alongside her thoughts.
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02
Real depth mattered most, and the material risked sliding into something shallow.
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03
A form that could guide readers step by step through the experience stayed hard to pin down.
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04
One unified voice had to hold across print, digital, and audio formats.
Our solution
We worked with Yulia to protect her voice — warm, unhurried, full of meaning. Together we found the shape of a serialized book: seasons of themes and states, guiding readers forward one step at a time.
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01
Built a serialized format with a clear dramatic arc.
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Carried her voice through both tone and word choice.
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03
Shaped a calm, uncluttered aesthetic that speaks for itself.
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04
Kept the style consistent across print, ebook, and audiobook.
her book the results
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01
Hundreds of readers wrote in about tears and a sense of coming home to themselves.
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02
Became a space where readers meet their own presence.
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03
Turned into a brand artifact that builds connection, trust, and community around Yulia.