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formats. Five standard. One

Whether you already have a manuscript or only the expertise behind it, every format takes your book through to finished publication. Pick the one that matches your timeline, your goals, and the scope your book needs.

the formats Compare

Compare the scope, timeline, editorial depth, and launch support behind each format

What each of the five formats includes
Publishing Partner Serialized Book Prime Book Authority Edition Icon Book
Price from $1,866/month from $2,133/month from $2,483/month from $2,833/month from $3,708/month
Page count up to 350 pages up to 150 pages (6 episodes) up to 250 pages up to 350 pages up to 350 pages
Author sessions 3 producer coaching sessions 4 in-depth interviews 15 in-depth interviews 23 in-depth interviews 23 in-depth interviews
Editing rounds proofreading & style pass 2 rounds per episode 2 rounds 4 rounds 4 rounds
Design 2 cover concepts, basic layout 2 cover concepts, 2 revisions, full layout 2 cover concepts, 2 revisions, full layout premium custom cover, full layout premium custom cover, full layout
Media kit Not included Not included Not included Included Included
Landing page Not included Not included Not included Included Included
Audiobook Not included Not included Included Included Included
Launch support Amazon publishing walkthrough launch plan + 1 consultation launch plan + 1 consultation 2 months of launch support 2 months of launch support
Full printer support Not included Not included Included Included Included
Production timeline Up to 3 months 6 months From 9 months Up to 12 months Up to 12 months

You’ll find the full scope of each format below.

formats The Five

in detail

  1. Who it’s for

    Authors who already have a complete or near-complete draft and want professional guidance, proofreading, design, and publishing support.

    What’s included

    • An editorial concept and structure session to clarify the core idea, identify material that weakens it, and set priorities for revision
    • Three one-on-one coaching sessions with a book producer
    • Two cover design concepts, refined into one final version
    • Full proofreading in American, British, or Australian English, plus manuscript formatting
    • Interior layout for digital and print
    • Guided support through Amazon Kindle Direct Publishing, with a walkthrough or a 60-minute consultation
    • Delivery in three formats: PDF, EPUB (fixed layout), and a print-ready PDF for Amazon Print-on-Demand

    Investment and timeline

    from $1,866/month · up to 3 months

    Book an Intro Call

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  2. Who it’s for

    Experts and founders who want to publish consistently, build an audience as they go, and keep the project moving with one finished episode every month.

    What’s included

    • Strategic brief and editorial architecture across six episodes
    • Four in-depth interviews and full transcription
    • One episode delivered every month, up to 25 pages each, with two rounds of editorial refinement per episode
    • Final cover design (two concepts, two revisions) and full interior layout
    • Amazon Kindle Direct Publishing setup, including metadata and keywords
    • Structured launch plan plus one strategic launch consultation
    • Delivery in three formats: PDF, EPUB (fixed layout), and a print-ready PDF for Amazon Print-on-Demand

    Investment and timeline

    from $2,133/month · 6 calendar months, one episode per month

    Start with Serialized Book

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  3. Who it’s for

    Experts, founders, and thought leaders ready to turn years of experience into a definitive book written and produced from start to finish.

    What’s included

    • Editorial concept and full manuscript architecture
    • 15 in-depth interviews and full transcription
    • Complete manuscript, up to 250 pages, with two rounds of editorial refinement
    • Professional cover design (two concepts, two revisions) and full interior layout
    • Amazon Kindle Direct Publishing setup
    • One strategic article plus five social media posts to introduce the book
    • Strategic launch plan and one personalized launch consultation
    • Full printer support, from technical specs to ISBN guidance
    • Delivery as a PDF, fixed-layout EPUB, print-ready PDF, and professionally produced audiobook

    Investment and timeline

    from $2,483/month · from 9 months

    Start with Prime Book

    A plain grey hardback standing open-ribboned beside two flat books and a leaning cover
  4. Who it’s for

    Category leaders who want their book to strengthen their positioning across media, speaking, partnerships, and client acquisition long after launch.

    What’s included

    • Editorial concept and full manuscript architecture
    • 23 in-depth interviews and full transcription
    • Complete manuscript, up to 350 pages, with four rounds of editorial refinement
    • Premium custom cover design and full interior layout
    • Professional media kit — bio, key theses, quotes, and press materials
    • Custom landing page, copywritten and designed from scratch
    • Full marketing strategy for launch and positioning
    • Two months of launch support after publication
    • Full printer support, from technical specs to ISBN guidance
    • Delivery as a PDF, fixed-layout EPUB, print-ready PDF, and professionally produced audiobook

    Investment and timeline

    from $2,833/month · up to 12 months, plus 2 months of launch support

    Start with Authority Edition

    A tall grey hardback on a plinth of stacked books, with a folder and loose covers around it
  5. Who it’s for

    Visionary leaders who want everything in the Authority Edition, plus an interactive content ecosystem built around one flagship book.

    The result is not only a publication, but a long-term platform for programs, talks, learning experiences, and brand growth.

    What’s included

    • Editorial concept and full manuscript architecture
    • 23 in-depth interviews and full transcription
    • Complete manuscript, up to 350 pages, with four rounds of editorial refinement
    • Up to 10 interactive materials — video modules, interviews, exercises, checklists, and workbooks
    • Premium custom cover design and full interior layout
    • Professional media kit — bio, key theses, quotes, and press materials
    • Custom landing page, copywritten and designed from scratch
    • Marketing strategy for launch and positioning
    • Two months of launch support after publication
    • Full printer support, from technical specs to ISBN guidance
    • Delivery as a PDF, fixed-layout EPUB, print-ready PDF, and professionally produced audiobook

    Investment and timeline

    from $3,708/month · up to 12 months, plus 2 months of launch support

    Start with Icon Book

    A grey book display with a monitor, envelopes and printed material arranged around it

which format fits? Still deciding

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Start with a two-week Discovery Sprint.

In 14 days you get a working title with reasoning, the full structure of your book, a one-page synopsis, and a sample chapter written in your future book’s style. If you continue with us, the Sprint becomes the foundation. If your path changes, the results are yours to keep and pitch to any publisher.

$1,500 · 14 days · clarity before a full-book commitment.

Start the Sprint

about pricing and formats Questions

  • Formats run from $1,866 a month for Publishing Partner to $3,708 a month for Icon Book. Each listed price covers the scope described for that format. Optional add-ons or work outside that scope are always discussed and approved separately.

  • Payment is divided into scheduled installments tied to the production process. The exact schedule is confirmed before the project begins.

  • Each format includes a maximum manuscript length. If the approved scope changes during production, we discuss the available options and any additional cost before continuing.

  • Every format includes a fixed-layout EPUB. A reflowable EPUB, which adapts to different screen sizes and reader settings, is available as a paid add-on.

  • Take the two-minute assessment if you are still testing whether your idea is ready. Choose the Discovery Sprint if you already have a serious book idea but need the title, structure, synopsis, and sample chapter before committing to a full format.

ways to start three

Pick the one that fits where you are right now

  • Let’s talk about your book

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    Book a Free Intro Call
  • Tell us about your book idea in two sentences

    Share where you are now. We’ll reply within one business day with the most relevant next step.

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