Business
App Monetization Done Right
A growth playbook that opened doors before the first meeting.
The challenge
Olga arrived with deep experience in app monetization and product growth, built across Flo Health, Mindvalley, and Booking.com, and one clear goal: a working tool for growth teams, instead of another theory-heavy guide.
What was holding Olga back
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01
Years of experience across three major companies lived scattered across decks and memories, waiting for a system.
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02
She was chasing fresh thinking, something growth teams could act on immediately, instead of a rehash of familiar playbooks.
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03
The manuscript risked drifting into theory when her real goal was action.
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04
Her direct, practical style needed protecting — minimal filler, maximum substance.
Our solution
We built the concept around a mindset for growth, one readers could apply the same day they picked up the book. The structure follows a simple arc: context, shift, decision — moving readers from understanding a situation straight into action.
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01
Shaped her international experience into a strategic framework readers can follow chapter by chapter.
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02
Filled the book with real cases, tables, and tools drawn from her career.
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03
Preserved her direct, practical tone on every page.
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Designed a layout built for quick scanning and fast application.
her book the results
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01
Became a working tool growth teams apply from their first day on the job.
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02
Gives structure to complex product decisions and supports teams scaling for the long run.
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03
Positioned Olga as an advisor with genuine international credibility.
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04
Turned into her calling card in global markets.
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05
Demonstrates her expertise without a single sales pitch.
In their own words
Yesterday Apple announced new web payment features — and I was invited to an expert panel. People are reading it, I already have 12 purchases and the first positive reviews.
— Olga Yohansen