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For coaches, therapists & nutritionists

that builds trust before the first session. The book

People don’t choose a coach or a therapist off a comparison chart — they choose with their heart. When everyone in your field talks about “care,” a book is what lets a stranger feel yours before they ever book a call.

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about your book idea in 2 sentences Tell us

We reply within one business day.

When everyone sounds the same…

isn’t a sales tool. It’s proof of how you actually think. A book

  • Trust

    A reader spends hours inside your voice before a first session ever happens. By the time they reach out, the trust-building is already done.

  • Ethics

    Your book shows your judgment, not just your promises — how you actually reason through a client’s problem, not a script everyone in your field repeats.

  • Depth

    What fits in a bio or a caption barely scratches your practice. A book holds the nuance a feed post cuts for space.

And it never reads like marketing, because it never sounds like marketing — it sounds like you, on your best day with a client.

How It Works

Your part is a few honest conversations. We carry the rest.

No blank page, no writing schedule to protect. You talk, in your own words, at your own pace — we shape it into chapters that still sound like you when you read them back.

See the full process
  • Yulia Kozachkova

    Yulia Kozachkova

    author of The Art of Being in THIS:MOMENT

    Result

    hundreds of readers wrote in about tears, and about a sense of coming home to themselves. Her book became a space where readers meet their own presence.

  • Maybe Gill

    Maybe Gill

    author of Strong by Habit

    Result

    became a daily self-care tool for busy women — and the entry point into her personal brand and future programs.

  • Sofia Biletska

    Sofia Biletska

    author of Great Coaching, Made Simple

    Result

    delivered a book that reads as concise and genuinely deep at once — a marker of professional maturity that strengthened her reputation as a coach

  • Elvira Fedyuchko

    Elvira Fedyuchko

    author of The Value Is You

    Result

    readers open the book in moments of doubt and find their own answers inside — a tool for deeper connection between Elvira and her audience.

  • Faina Shytova

    Faina Shytova

    nutritionist, author of 33 Simple, Delicious Recipes

    Result

    became a daily go-to guide for her audience and strengthened her connection with clients through a digital product.

An author talking through her book on a video call

Discovery Sprint

Not sure your idea is ready?
Start with a two-week Discovery Sprint.

In 14 days you get a working title with reasoning, the full structure of your book, a one-page synopsis, and a sample chapter written in your future book’s style. If you continue with us, it becomes the foundation. If you don’t — it’s yours to keep.

Price: $1,500

Start the Sprint
Alex Tkachenko, founder of AVELaunch Books

Founder Alex Tkachenko

founded by someone who’s been on your side of the table.

Alex Tkachenko — 18 years in business, 10 in marketing, author of two books, featured in Forbes. AVELaunch Books exists because he watched too many smart people stay invisible.

“Done right, a book, amplifies your work.
Done wrong, a book amplifies disappointment and collects dust.”

we will answer faq

  • Yes. Interviews replace the blank page. Your job is to talk about what you already know; ours is to shape it into chapters that sound like you.

  • Think of it as documentation of what you actually do, not a sales page. The value comes first — the marketing effect follows naturally from a book that genuinely helps readers.

  • Full formats range from $5,600 to $44,500, with exact scope for each on the Services page. If you want to test the idea first, the Discovery Sprint is $1,500.

  • A handful of 60–75-minute conversations, at a pace that fits around client hours — plus chapter reviews. Nothing about the schedule has to compete with your practice.

ways to start three

Pick the one that fits where you are right now

  • Let’s talk about your book

    Send us a message and let’s see what comes next.

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    growth@avelaunch.co
  • Book an Intro Call

    Leave with a clear next step for your book.

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    Book a Free Intro Call
  • Tell us about your book idea in two sentences

    Share where you are now. We’ll reply within one business day with the most relevant next step.

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    WhatsApp

book starts here your

We reply within one business day.

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Wellness Expert Guide

Expert Guide Wellness

What’s inside

  • Why clients trust a book before they trust a first session
  • Turning years of practice into something a reader can hold onto
  • What makes a wellness book feel personal instead of clinical